I combine intuition, storytelling, and data analysis to create and to execute integrated marketing plans.
I take a customer-centric approach to create frictionless experiences.
I have an eye for good design. My writing is crisp, clear, and concise.
I have a bias for action and believe in failing fast and rapid iteration.
I bring operational excellence to teams and build processes that make successes repeatable.
Great stories turn prospects into customers. As a storyteller, I distill complex ideas into simple and visually impactful narratives, using the power of emotive words to connect with customers.
Keep customers loyal with consistent engagement. The end of the sale cycle is just the beginning. I nurture customer relationships, build trust, and serve as the voice of the customer to drive product teams to deliver on priority features.
Delightful experiences turn customers into advocates. It is no longer enough to provide a functional and reliable product or service. Frictionless experiences are crucial to staying competitive. I build experiences that are user-centric, thoughtful, and have an element of joy.
Marketing Expertise:
Assess, develop, and execute marketing strategies and campaigns across various channels, including digital media, events, and partnerships.
Data Analysis and Visualization:
Cross-Functional Alignment:
I bring my authentic self to all situations, lead with empathy, and embody a culture of accountability.
I strive to create an element of joy in all interactions, whether user experience, customer service, or internal processes.
I am a long-time San Francisco resident.
I have over 20 years of experience in leading complex projects with a proven ability to execute marketing plans that build awareness, adoption, and retention. My career spans technology consulting, corporate marketing at IBM, entrepreneurship in the food industry, and digital marketing with startups and non-profits. I took a unique concept to market, scaled sales and operations, built a brand, acquired marquee customers, and led an exit.
I have a degree in Computer Science from the University of Southern California and an MBA from INSEAD.