Growth Marketing Solutions
- Create a content strategy
- Build a digital presence
- Find Message-Market Fit
What we do
Fractional Marketing gives organizations the flexibility to add marketing support as needed. We provide end-to-end Marketing Solutions - from defining growth strategies to executing marketing plans - and we measure our success in the results we deliver to our clients.
marketing solutions
Growth Strategy
Go-To-Market Planning
Go-To-Market Planning
We develop robust Go-To-Market strategies with Market and Competitive Analysis, Customer Segmentation, and the right Product Positioning.
Go-To-Market Planning
Go-To-Market Planning
Go-To-Market Planning
We make strategic action plans by mapping buyer's journey and customer segments with the right value proposition and offerings to the right channels.
Content Marketing
Go-To-Market Planning
Digital and Social Media
We create value-added content (blogs, videos, whitepapers, ebooks, articles) to amplify your brand, generate demand, and engage customers.
Digital and Social Media
Digital and Social Media
Digital and Social Media
We enhance your digital presence by leveraging digital Ads platforms and social channels to reach a wide target audience, A/B test messaging, and promote products.
Product Marketing
Digital and Social Media
Program Management
We translate customer pain points to product features, use cases, and cohesive messaging guides. We transform user experiences to be delightful and frictionless.
Program Management
Digital and Social Media
Program Management
We bring strong project management skills to orchestrate and manage the flawless execution of various marketing programs with distributed teams.
About US
Paawan's 20+ year career spans technology consulting, product marketing and go-to-market strategy at IBM, entrepreneurship in the food industry, and digital marketing with startups and non-profits.
She took a unique concept to market, scaled sales and operations, built a brand from the ground up, acquired marquee customers, and led an exit.
She has a Masters in Computer Science from USC and an MBA from INSEAD.
Paawan drives results by combining intuition and data analysis to develop and execute cohesive multi-channel marketing strategies. She distills complex ideas into simple and visually impactful narratives, with the power to connect with customers.