Fractional Marketing
Fractional Marketing
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    • Home
    • Projects
    • Blog
    • Contact
    • | LinkedIn |
  • Home
  • Projects
  • Blog
  • Contact
  • | LinkedIn |

Services

Go-To-Market Strategy and Planning

A robust Go-To-Market (GTM) strategy is critical whether you are looking to launch a new product, enter new markets, or raise funding for your venture. A GTM strategy will have the following elements:

  • Market and Competitive Analysis to determine which markets to enter and how to position the product
  • Definition of the target customers sand buyer personas
  • Map of the Buyer's Journey and Sales Channels
  • Value Proposition, Messaging, and Customer Experience
  • Pricing Strategy
  • Digital Media Strategy (owned, earned, paid)


 I can assess your GTM strategy to identify any overlooked gaps and provide a framework to build a detailed GTM plan.

Segmentation, Customer Journey, and Buyer Persona

A sound marketing plan starts with a clear understanding of your target markets, customer behavior, business pain points, and customer needs. I can analyze customer data to build segmentation models. I can map the customer journey and build a value matrix to tie the buyer's personas and pain points with value propositions and offerings.  

Digital Marketing Assets

Whether you have an upcoming product release that needs new marketing collateral or you need to build your digital media presence, I can harmonize your brand elements and create cohesive messaging guides for various segments and across all channels. 

Email Marketing and Automation

Email is still the most effective outbound marketing tool for all stages of the customer journey.  I can develop a communications plan, create engaging campaigns, and personalize content for every customer segment.

Integrated Marketing Campaigns

Does your business need additional help with executing a multi-channel marketing strategy? In addition to marketing support, I can bring strong project management skills to the team to ensure timely and flawless execution.


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